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A cold drink can create a surprisingly big product experience. At a beach party, a beer can starts sweating within minutes. At a barbecue, water rings appear on the wooden table. At a trade show, guests hold branded drinks while walking around, and a slippery can can make even a nice logo feel cheap. For beverage brands, outdoor lifestyle companies, breweries, gift suppliers, event planners, sports clubs, and online sellers, a can cooler is not just a small sleeve. It is something people hold, reuse, photograph, pack in bags, and associate with a brand’s quality.